Book Review Zuboff Surveillance Capitalism

In the age of surveillance capitalism.

Book review zuboff surveillance capitalism. In parts the book reads like a gloomy end of the world scenario but it is not. She explains that silicon valley firms are looking to wearable. Surveillance capitalism has flourished precisely because it fulfills what zuboff concedes are real needs and desires.

It is thought provoking and will provide food for thought for generations to come whether they are scholars policy makers or users. In the age of surveillance capitalism harvard business school professor emerita and former tech columnist shoshana zuboff describes how the proliferation of digital technologies is prompting a transformation not only in how subjects experience the world but in its fundamental nature as well. The age of surveillance capitalism book review.

The two main concepts in zuboff s book are surveillance capitalism and instrumentarian power or in less charged terms the information economy and knowledge as power. Data privacy and the threat to democracy capitalism has been distorted by the new captains of industry says harvard professor shoshana zuboff. The fight for a human future at the new frontier of power shoshana zuboff offers a comprehensive account of the new form of economic oppression that has crept into our lives challenging the boundless hype that has often surrounded the activities of modern technology companies.

However zuboff provides no recipe for making capitalism edible let alone enjoyable. A bold important book identifies our new era. Hence zuboff s the age of surveillance capitalism is an important contribution to the internet governance literature.

In the spirit of some of the most prominent social theori the age of surveillance capitalism is a very welcome and overdue attempt to provide a theory and critique of the information economy. While the book presents a decent history of the rise of surveillance. Online platforms offer us ways to ease the complexities of our harried.